United under the stars of our heritage.
Ramadan Kareem.
Come along on a mesmerizing journey where heritage meets modernity.
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No matter who we are today, our heritage and traditions have shaped our identity and have molded us into who we are today. The young is shaped by the old, the modern by the traditional, the bold by the classic. Just like Mercedes-Benz and our rich brand heritage. This Ramadan, we pay ode to elements of our culture, heritage and values, that unite us despite our differences. From the Gulf to the Levant and the Maghreb, we celebrate the rich traditions that connect us and bring us together across the region. Join us on a journey where heritage and modernity come together in a beautiful masterpiece as we celebrate our rich culture, heritage and values, and how they bring us all together.
No matter who we are today, our heritage and traditions have shaped our identity and have molded us into who we are today.

The young is shaped by the old, the modern by the traditional, the bold by the classic.
Just like Mercedes-Benz and our rich brand heritage.

This Ramadan, we pay ode to elements of our culture, heritage and values, that unite us despite our differences. From the Gulf to the Levant and the Maghreb, we celebrate the rich traditions that connect us and bring us together across the region.

Join us on a journey where heritage and modernity come together in a beautiful masterpiece as we celebrate our rich culture, heritage and values, and how they bring us all together.
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Meet the characters taking us on this journey:

The Falconer

Rooted in traditions, he embodies the wisdom, resilience, and deep connection to the desert that have defined Bedouin heritage for centuries. With his falcon by his side, he carries forward a legacy of trust, skill, and freedom through the vast Arabian desert.

The Fantasia Woman

​Fierce and fearless, she represents the pride and strength behind equestrian arts, showcasing the beauty and power of the Arabian horse. She embodies the art of horsemanship, a tradition deeply rooted in Arab culture, proving that our traditions are not just history, they live on. She also represents the strength and fearlessness of Arab women through the ages.

The Tambourine Lady

With every beat of her tambourine, she echoes the rhythm of our culture and shared history, connecting past and present through the universal language of music. Her intricate jewelry, flowing garments, and graceful presence pay tribute to the women who have preserved and passed down these traditional crafts for generations.

The Calligrapher

With steady hands, flowing ink, and his trusted quill, he is the guardian of our language, transforming words into timeless art. His craft is a bridge between the past and the present, preserving the beauty and depth of Arabic calligraphy as a testament to our cultural identity.

The Modern-day Arab

A modern representation of the Arab youth. He blends the old with the new, carrying the essence of heritage in his style. And while carrying his heritage, he is the pulse of the future, especially with his choice of driving electric, proving that tradition and modernity are not opposites – they complement one another.

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In celebration of our heritage and traditions, Mercedes-Benz is taking you on starlit journeys. Enjoy your own starlit journeys, with exclusive offers on selected Mercedes-Benz models.

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