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Juffali Automotive Company (JACO) is the general distributor for Mercedes-Benz passenger cars in the Kingdom of Saudi Arabia. The relationship between Juffali and Mercedes-Benz dates back to 1959, marking the beginning of a long-standing partnership that has supported the development of the Mercedes-Benz brand in the Saudi market.
Operating in alignment with Mercedes-Benz global standards, JACO represents the brand across sales, after-sales, and customer experience, serving customers throughout the Kingdom.
The partnership between Juffali Automotive Company and Mercedes-Benz is built on shared values of engineering excellence, quality, and long-term commitment. Over the decades, this relationship has evolved alongside Saudi Arabia’s automotive and economic growth.
Today, JACO continues to act as a steward of the Mercedes-Benz brand in Saudi Arabia, ensuring consistency with global brand values while responding to local market expectations.
Mercedes-Benz is one of the world’s most established and respected automotive brands. Widely recognized as the inventor of the automobile, the brand has shaped the global automotive industry for more than a century.
The Mercedes-Benz brand is defined by precision craftsmanship, technological progress, and a commitment to creating vehicles that combine performance, comfort, and innovation.
The Mercedes-Benz three-pointed star is one of the most recognizable automotive symbols in the world. Introduced in the early 20th century, the star represents the brand’s ambition to engineer mobility on land, sea, and air.
Since the formation of Daimler-Benz in 1926, the Mercedes-Benz name and emblem have become synonymous with automotive excellence, technical leadership, and enduring brand heritage.
As the general distributor for Mercedes-Benz passenger cars in Saudi Arabia, Juffali Automotive Company is responsible for the brand’s representation across a nationwide network. Juffali Automotive Company is commonly referred to as JACO and operates as part of E.A. Juffali & Brothers Group.
This role includes market development, brand representation, sales operations, and after-sales services, all delivered in accordance with Mercedes-Benz international standards. JACO’s operations span major cities across Saudi Arabia, supporting Mercedes-Benz customers nationwide.
Juffali Automotive Company forms part of E.A. Juffali & Brothers Group, one of Saudi Arabia’s most established and diversified business groups. The Group has a long history of partnerships with leading global companies across multiple sectors.
This strong corporate foundation provides JACO with long-term stability, governance, and the capability to represent a global brand such as Mercedes-Benz with consistency and scale.
Across all operations, Juffali Automotive Company maintains a strong focus on quality, reliability, and customer experience. Continuous investment in people, infrastructure, and systems supports consistent service delivery throughout the Kingdom.
This commitment underpins the trust placed in JACO by both Mercedes-Benz and customers across Saudi Arabia.
As the automotive industry continues to evolve, Juffali Automotive Company remains focused on supporting Mercedes-Benz’s future direction in Saudi Arabia. The company continues to align with the brand’s global strategy in areas such as innovation, advanced mobility, and long-term sustainability, while contributing to the ongoing development of the local market.
