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Luxury Design We create luxury anew again and again. Then, now and for the future. The aim of our design philosophy is to create clear forms and sensual surfaces that stage high-tech and at the same time arouse emotions. In this way, we not only create "the world's most desirable cars", we also develop the design-strategic foundations for the luxurious identity of Mercedes-Benz and its sub-brands and translate them into a concrete aesthetic. This is how we create timeless icons, such as the Mercedes-Benz 300SL, which already shaped traditional luxury back then. We are transforming this into the modern age with products such as the S-Class and the EQS.
    Mercedes-Benz 300 SL Gullwing When people think of "Mercedes", they think of design icons like these: the 300 SL Gullwing, .. Button
    Mercedes‑Benz SL ... and of the SL, which is also called the Pagoda ... Button
    Mercedes-Benz G-Class ... of an automotive icon like the G-Class, .. Button
    Mercedes-Benz 600 Pullman ... of the Mercedes-Benz 600 Pullman, .. Button
    Mercedes-Benz S-Class ... You think of products like the S-Class, which set new standards for modern luxury.... Button
    EQS from Mercedes-EQ ... and soon also of the all-electric EQS, which symbolises the progressive luxury of the Mercedes-EQ brand. Button

    "Design is essential for luxury brands."

    "Luxury brands like Mercedes-Benz constantly redefine luxury to create the extraordinary. We call this the X-Factor, because it's the only way we manage to maintain our distinctive style of sensual clarity and create desire!"

    Gorden Wagener is Chief Design Officer Mercedes-Benz Group.

    "Often our customers fulfil a long-awaited dream when they purchase a Mercedes-Benz."

    Gorden Wagener is Chief Design Officer Mercedes-Benz Group.

    New technologies, new inspirations, new design.

    Flowing one-bow design on the exterior

    Innovative luxury in the iconic EQ design.

    The distinctive one-bow lines of the EQ vehicles are already recognisable at first glance.

    Black panel radiator grille with Mercedes-Benz pattern and DIGITAL LIGHT

    Filigree sparkle: black panel radiator grille and DIGITAL LIGHT.

    The iconic black panel radiator grille with three-dimensional stars and DIGITAL LIGHT represent modern aesthetics with depth.

    Digital MBUX Hyperscreen

    Digital and analogue luxury as a holistic aesthetic experience.

    The interior is also consistently visionary, with the MBUX Hyperscreen as the digital heart of the high-quality interior.​

    Avant-garde interior design and generous sense of space

    Discover the comfort of tomorrow today.

    Climb aboard and discover the interplay of exclusive materials, futuristic interior design and magical lighting mood.

    "Project Geländewagen" is the first result of the collaboration between Mercedes-Benz and Virgil Abloh, Chief Creative Director and founder of the label Off-White as well as Men's Artistic Director of Louis Vuitton. In the conceptual design project led by Mercedes-Benz Chief Design Officer Gorden Wagener and Abloh, the Mercedes-Benz G-Class served as a starting point for exploring new ways of breaking down established notions of luxury and making room for future interpretations of luxury and the desire for exceptionality. The result is therefore located somewhere between reality and the future and presents the G-Class as a fictitious racing car in the style of the former DTM.

    All the details on the G-Class

    Learn more

    More concept vehicles More concept vehicles from Mercedes-Benz.
      VISION AVTR The VISION AVTR defines the sustainable luxury of the future.

      The VISION AVTR concept car embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future. Inspired by AVATAR, it is the result of an extraordinary global collaboration between one of the most innovative brands in the entertainment industry and one of the most valuable brands in the world, Mercedes-Benz. The holistic concept of the VISION AVTR unites the design disciplines interior, exterior and UX in an unprecedented form. Instead of a conventional steering wheel, a multifunctional control element in the centre console enables the fusion of man and machine.
      Mercedes-Maybach 6 Cabriolet Vision Mercedes-Maybach 6 Cabriolet: Automotive Haute Couture.

      The Vision Mercedes-Maybach 6 Cabriolet defines the ultimate luxury of the future with its sensual, emotively appealing design and innovative technical concept solutions. The two-seater is also a tribute to the glorious automotive haute couture of handcrafted, exclusive cabriolets. The glamorous cabriolet reinterprets classic emotional design principles in an extravagant way, combining intelligent beauty with classically aesthetic proportions and a pared-down, techno appearance - a perfect embodiment of the Sensual Clarity design philosophy.
      Mercedes-Maybach 6 Coupé Luxury coupé reinterpreted.

      With its generous dimensions (length/width/height: 5700/2100/1328 millimetres), the Vision Mercedes-Maybach 6 is the first luxury coupé in the series of visionary design show cars from Mercedes-Benz - and a tribute to the glorious days of yesteryear. Yet it is anything but a retro vehicle. The extremely long bonnet, low roofline and recessed greenhouse of the 2+2 seater are a successful reinterpretation of classic aesthetic principles. Its technology and interior show innovations with a far-reaching view into the future.
      The VISION EQS: beauty that moves with lasting effect A milestone of a new era.

      The VISION EQS show car is a glimpse into the future of Mercedes-Benz. Because two things are timeless: the need for mobility and the need for luxury.

      The VISION EQS is a first milestone on the road to a CO2-neutral mobility future. Mercedes-Benz has always stood for technical innovation, responsibility and fascination. Sustainability is now also becoming an integral part of the brand philosophy. The show car already meets these requirements today and provides a preview of the brand's future large electric saloons, such as the all-electric EQS.
      Mercedes-Maybach Ultimate Luxury Vision Mercedes-Maybach Ultimate Luxury.

      Luxury as you have never seen it before: the Vision Mercedes-Maybach Ultimate Luxury combines the DNA of an SUV with that of a saloon to create an ultra-modern SUV in a timeless three-box design for ultimate luxury.
      Concept EQT Concept EQT: harbinger of a new high quality in the small van segment.

      With the Concept EQT, Mercedes-Benz Vans provides a concrete preview of the first premium vehicle for families and leisure-oriented private customers in the small van segment: the T-Class and its fully electric variant.

      The near-production concept car combines spacious and variable space for up to seven people and ample luggage volume with the characteristic Mercedes design and standard of value appeal, comfort, functionality, connectivity and safety.